Check out the buyer’s guide with a detailed comparison of the best conversational marketing software. Choose the right platform for your business.
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Make the right conversational marketing software choice for your customer service teams
Allows businesses to communicate with their customers in real-time, addressing their queries, providing support and assisting them throughout their customer journey.
Automatically respond to customer inquiries, providing instant solutions and information. Helps businesses save time and resources while ensuring efficient customer service.
Enables businesses to connect with customers across various platforms including website, social media, email and messaging apps.
Personalize interactions, tailor messages, and recommendations based on individual preferences to enhance customer engagement.
Conversational marketing has become a vital strategy for businesses of all sizes to connect with their target audience and build meaningful relationships. With the increasing demand for real-time interactions, brands are constantly searching for the best tools and platforms to streamline their business communication. If you’re just starting or want to deepen your understanding, check out our conversational marketing guide for foundational strategies and best practices.
Have you been looking to automate the lead generation or improve conversions? Finding the right customer service platform for marketing makes all the difference. Right from a small business to seasoned organization, we’ve covered detailed reviews and comparisons of all tools to transform your conversational strategy.
Conversational marketing software refers to the tools and technology used to facilitate real-time communication between businesses as well as their customers. It leverages the use of chatbots, live chat widgets, and messaging applications to guide them through the customer journey.
The platform works by utilizing artificial intelligence (AI) to automate initial interactions and guide customers through the buying process. Businesses can leverage chatbots as well as live chat to provide instant responses to queries, recommend products and even assist in completing transactions – all in one messaging interface.
Key objectives:
Here is the extensive list where all the current chat software in the market are compared.
| Software | Pricing |
Free trial | Key Features |
| Veemo Chat | $29/ month | 14-days free trial |
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| Omni24 | $29/user/month | 14-days free trial |
|
| HubSpot CRM | $450/month | 14-days free trial |
|
| Drift | $2500/month | N/A |
|
| Gupshup | $0.001/message | N/A |
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| Podium | $249/month | 14-days free trial |
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| ActiveCampaign | $29/month | Free-trial available |
|
| Intercom | $29/month | 14-days free trial |
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| Tidio | $29/month | 7-days free trial |
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Conversational marketing platform software utilizes various features to deliver an interactive experience for both businesses and customers. Let’s explore its key features:
Live chat allows businesses to communicate with their customers in real-time, addressing their queries, providing support, and assisting them throughout their customer journey. Live chat enables businesses to offer immediate assistance, build customer relationships, all while enhancing customer satisfaction.
Chatbots can automatically respond to customer inquiries, providing instant solutions and information. They have the ability to analyze customer messages, personalize responses, and even engage in natural language conversations. AI-powered chatbots help businesses save time while ensuring prompt customer service.
Conversational marketing software should also offer omnichannel support. It enables businesses to connect with customers across various platforms, including websites, social media, email, messaging apps, etc. It ensures that businesses reach their customers through their preferred channels, providing a seamless experience regardless of the communication mode.
Customer service teams get to personalize interactions, tailor messages and recommend as per individual preferences – thanks to conversational marketing software. Such a personalized approach enhances customer engagement, increases the likelihood of conversions and sales.
The software also enables businesses to segment their customer base, categorizing them into different groups based on demographics, interests, or behaviors. The segmentation allows businesses to target specific customer segments with customized marketing campaigns, improving the relevance and effectiveness of their messaging.
Conversational marketing software streamlines and automates various marketing tasks such as lead qualification, appointment scheduling, follow-ups, etc. Workflow automation helps the customer support team to save time, improve efficiency. It also ensures a consistent response to customer actions.
The chat software should offer insights into visitor behavior, including page views, time spent on site, and previous interactions. The data helps personalize conversations and tailor marketing efforts for the customer support team. It also enables businesses to identify high-value prospects and prioritize engagement accordingly.
Conversational marketing software integrates with customer relationship management (CRM) systems and other marketing tools to provide a comprehensive marketing solution. The chat software integration allows businesses to seamlessly manage customer data, track interactions & analyze performance, enabling them to optimize their marketing strategies.
Conversational marketing tools harness the power of AI and machine learning to assist businesses in creating personalized experiences. Here are six key benefits of implementing the platform into your business strategy:
1. Faster sales cycle velocity: Conversational marketing software allows businesses to swiftly move customers through the sales funnel. By providing real-time responses, businesses can nurture leads and guide them towards making a purchase decision faster. This not only accelerates the overall sales cycle but also increases revenue generation.
2. Reduced cost of acquisition: Traditional marketing methods often require significant investments in advertising, lead generation, and sales teams. Conversational marketing software eliminates the need for these costly resources by automating personalized conversations. It reduces acquisition costs, so businesses can allocate resources to other areas of expansion.
3. Higher conversion rates: Businesses deliver tailored messages and offers based on the customer’s behavior. You provide instant solutions, address concerns and offer personalized recommendations easily with real-time customer engagement. This level of personalized interaction significantly increases conversion rates and enhances customer satisfaction.
4. Better targeting capabilities: Conversational marketing platform collects valuable data about customers and their preferences. The data enables businesses to understand their audience better and create targeted marketing campaigns. Tailoring messages to specific customer segments help businesses to enhance engagement and drive more impactful results.
5. Automated lead qualification: The software utilizes advanced algorithms and machine learning to qualify leads automatically. Ask strategic questions during conversations to identify high-quality leads and prioritize their follow-ups. This saves time and effort for sales teams, allowing them to focus on converting promising leads into customers.
6. Better sales & marketing efficiency: The sales and marketing processes are streamlined by automating repetitive tasks. The efficiency allows sales teams to spend more time on high-value activities, such as closing deals and building relationships. It also enables customer service agents to analyze data and optimize campaigns, leading to improved overall performance.
Enhance customer satisfaction with these conventional marketing tools. Achieve business goals and deliver superior conversational experiences for your audience.
Best conversational marketing software for omnichannel engagement
Veemo is an AI powered omnichannel customer engagement suite that offers conversational tools to build real time and personalized customer conversations at scale. Veemo’s suite of tools combines the power of omnichannel messaging, chatbots and workflow automation to deliver personalized conversations without losing the human touch.
Key features:
Pricing: Veemo’s basic plan starts at $29/month and is followed by a 3-tier plan. You can also customize pricings depending on the business requirements. Sign up and try its 14-day free trial to learn more about its features and functionalities.
Top conversational marketing platform for superior CX
Omni24 is a feature rich conversational marketing platform that helps businesses engage with their customers in a more personalized and effective way. Its powerful suite of features empowers businesses to convert leads, drive customer loyalty, and grow revenue through meaningful conversations.
Key features:
Pricing: Starting from $29/month with basic features, Omni24 goes up to $149/month providing unlimited inbox. Though the pricing depends on factors like number of users and the scale of operations, you can experience it all in the 14-day free trial before zeroing on it.
Powerful conversational marketing platform for CRM needs
HubSpot CRM provides a centralized hub for businesses to manage their customer interactions effectively. It offers a seamless integration of various communication channels, such as email, live chat, social media, and more. It allows businesses to communicate with their audience in real-time.
HubSpot CRM brings all customer conversations from multiple channels into a single inbox, making it easier for businesses to manage and respond to messages promptly. The platform also allows businesses to send personalized email campaigns. It can customize templates and the automation tools help optimize email performance while driving engagement.
Intuitive conversational marketing tool with interactive interface
Drift is a leading conversational marketing platform that aims to revolutionize the way businesses connect and engage with their customers. Designed to create personalized conversations, Drift provides a unique experience that drives customer engagement and conversions.
Drift allows businesses to easily connect with website visitors in real-time through a variety of channels, including chatbots, live chat, and email. The platform provides a comprehensive solution for automating and managing conversations. It also lets businesses to capture leads, nurture prospects, and improve customer journey.
Best conversational marketing software to automate customer engagement
Gupshup is another popular conversational AI platform that helps businesses engage with their customers through automated and personalized conversations. Businesses get to easily create AI-powered chatbots that can handle complex conversations and provide personalized recommendations.
The platform offers seamless integration with popular messaging apps like WhatsApp, Facebook Messenger, and Slack, etc. It ensures businesses can reach their customers on the platforms they prefer. With its advanced reporting features, companies gain helpful insights into their conversational marketing campaigns, enabling them to optimize their marketing efforts.
Conversational marketing software solution for mobile engagement
Podium is an online reputation management platform that offers a wide range of tools to enhance customer interactions and drive more sales. From messaging and reviews to webchat & video chat, Podium has everything businesses need to engage with their customers in a meaningful way.
Businesses can streamline all their customer messages into one centralized inbox, making it easier to manage and respond to inquiries. Businesses can also easily request and collect customer feedback, monitor their online reputation, respond in real-time, etc. It helps in building trust with potential customers and showcases their excellent customer service.
Ultimate conversational marketing software for personalized interactions
ActiveCampaign is another popular marketing automation software for businesses to engage with their customers in a personalized and meaningful way.
ActiveCampaign’s key features include powerful email marketing capabilities, advanced automation workflows, dynamic content personalization and goal-based campaigns. Its email marketing tools allow businesses to create personalized email campaigns while its automation features automate repetitive tasks and deliver personalized messages to customers at the right time.
Best conversational marketing platform for easy integrations
Intercom is a comprehensive customer messaging platform that addresses the critical pain point of fragmented customer communications. It unifies customer support, marketing, and sales conversations into a single platform, eliminating the need for multiple tools and reducing response times.
Intercom’s standout features include its customizable chatbot builder, targeted messaging campaigns, and robust customer segmentation capabilities. Its unique selling proposition lies in its ability to combine automation with personal touch through features like Custom Bots, Product Tours, and Team Inbox. The platform’s integration capabilities with numerous third-party tools and its advanced analytics dashboard make it particularly valuable for scaling businesses.
Top conversational marketing tool for SMBs
Tidio is a streamlined live chat and chatbot platform designed to solve the challenge of providing instant customer support for small to medium-sized businesses. It addresses the pain point of resource constraints by offering an accessible, easy-to-implement solution that can handle multiple inquiries simultaneously without requiring extensive technical knowledge (or large support teams).
Tidio’s key features include AI-powered chatbots, live typing preview, visitor monitoring, and multilingual support. The platform stands out for its visual chatbot builder that requires no coding knowledge and quick installation process. Its affordable pricing structure and ability to integrate with popular e-commerce platforms make it particularly attractive for growing online businesses. Read more: a detailed comparison of top Tidio competitors.
Conversation marketing tools have become an essential need to accelerate sales. Here is the step by step checklist that can help you to make the right choice:
Start by clearly outlining your marketing objectives and what you hope to achieve with conversational marketing. Determine whether you want to drive more leads, improve customer support, or enhance overall engagement.
Understanding your target audience is pertinent in choosing the right software. Consider their preferences, communication channels they use, and the type of conversations you want to have with them – be it through live chat, chatbots, or messaging apps.
Look for conversational marketing software that offers a wide range of features tailored to conversational marketing. It should provide options for automation, personalization, and analytics to track your performance as well as make data-driven decisions. Consider whether the software integrates with your existing systems.
The software should be easy to implement both for your team and your customers. A user-friendly interface, customizable settings, and intuitive tools will ensure a smooth user experience. It should support cross-platform compatibility to reach customers wherever they are.
As your business grows, so will your conversational marketing needs. Select a software that can scale with your business and accommodate increased traffic. It should also be flexible enough to adapt to changing customer preferences.
Protecting customer data should be a top priority. Ensure that the software adheres to data privacy regulations and offers robust security measures such as encryption & secure data storage.
Conversational marketing allows brands to engage with their customers in real-time, providing them with the information they need and guiding them through the sales process. It doesn’t just improve the customer experience but also helps brands automate their sales pipeline, saving time as well as resources.
Veemo’s AI powered omnichannel conversational engagement suite provides brands with the right tools and processes to streamline conversations across all channels. The suite also includes chatbot capabilities, allowing brands to manage initial conversations and provide instant responses to common queries.
Conversational marketing software typically integrates with a website or messaging platforms like Facebook Messenger or WhatsApp. It uses chatbots or live chat agents to engage with website visitors, provide recommendations, and collect information. Through the use of AI and natural language processing, the software can understand as well as respond to user inquiries.
Conversational marketing software offers several advantages for businesses. It enhances customer satisfaction by providing immediate support. It also helps capture leads by qualifying visitors and gathering contact information. The software can automate repetitive tasks, saving time and resources for businesses. Overall, conversational marketing improves customer engagement, boosts conversion rates.
While conversational marketing software can handle many customer inquiries autonomously, it is not designed to entirely replace human agents. There will always be situations that require human intervention, especially for complex or sensitive matters. Conversational marketing solutions can significantly reduce the load on human agents, allowing them to focus on more strategic tasks.
Implementing conversational marketing software is relatively straightforward. First, businesses need to select a software provider that aligns with their needs and budget. They should then integrate the software into their website or messaging platforms. Customization options should be explored to align the software’s conversational flows with the business’s objectives and branding.
Conversational marketing software is not exclusive to large businesses. In fact, it can benefit businesses of all sizes. Small and medium-sized enterprises can leverage this software to level the playing field against larger competitors. Instant support empowers smaller businesses to enhance their customer service and forge a stronger relationship with their customer base.
Grow Customer Relationships and stronger team collaboration with our range of products across the Conversational Engagement Suite.
Omnichannel Customer Support & Help Desk Software
AI Enabled Business Messaging and Chatbot Software
Sales Engagement & CRM Software
Call Center Software & Virtual Phone System
Product Marketing & Experience Platform
Customer Experience & Feedback Management Software
