12 Best Sales Tracking Software Tools for Businesses in 2025

Discover the best sales tracking software designed to boost productivity, streamline your pipeline and close more deals.

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Sales Tracking Software

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Master Your Pipeline, Maximize Your Profit with Sales Tracking Software

Master your sales pipeline and boost profits with powerful sales tracking software! Gain real-time insights, streamline processes and close more deals with ease.

Sales Tracking Software Dashboard 1

Real-time Analytics

Access live sales data for informed decisions. Real-time analytics help organizations adapt swiftly, stay agile and outperform competitors.

Performance Metrics

Tracking sales performance has never been easier! Teams can effortlessly evaluate their achievements against established targets. They can identify improvement areas with comprehensive reporting

Automated Tracking

Simplify your workflow with automated tracking to ease data collection and updates. The software reduces errors, freeing teams to focus on strategic planning and execution.

Customizable Dashboards

Businesses can customize their sales dashboards to showcase the metrics that matter most to them. The tailored experience provides a personalized overview of the sales landscape

Sales Tracking Software Dashboard 2

Managing sales without dedicated software to track sales can lead to missed opportunities, inefficient processes and lost revenue. Teams struggle to maintain accurate data, forecast effectively and optimize their performance. While businesses risk falling behind competitors who leverage technology to streamline their operations. The team may waste time on manual data entry and fail to identify crucial trends that could boost the bottom line.

We’ve compiled a list of the best sales tracking software to help businesses choose the perfect tool to revolutionize their sales process, increase productivity and drive growth.

What is Sales Tracking Software?

Sales tracking software refers to a digital tool designed to help businesses monitor, manage and optimize their sales processes. It provides a centralized platform for tracking customer interactions, sales activities and performance metrics throughout the sales cycle. The software enables sales teams to efficiently manage leads, opportunities and customer data while offering insights to improve sales strategies.

Key objectives:

  • Streamlining workflow by automating repetitive tasks and organizing sales activities.
  • Enhancing visibility into the sales pipeline to identify bottlenecks and opportunities.
  • Improving forecasting accuracy through data-driven insights and historical performance analysis.
  • Facilitating better communication among team members and departments.
  • Increasing sales productivity by providing tools for efficient lead management and follow-up.

Comparison of Top Sales Tracking Software and Tools

Discover the comparison of the best sales tracking software to boost sales performance and achieve business goals.

Software Pricing
Plan/Free Trial Key Sales Tracking Features
Veemo Sales $29/user/month 14-days free trial
  • Pipeline management
  • Sales forecasting 
  • Lead scoring & routing
  • Multi-channel lead capture
  • Contact management
  • Sales inbox
  • Lead scoring
Zendesk Sell From $19/user/month 14-days free trial
  • Lead scoring
  • Sales analytics
  • Email integration
  • Task automation
  • Custom fields
NetSuite CRM Custom pricing Demo available
  • Sales pipeline visualization
  • Sales email tracking
  • Reporting and analytics
  • Sales forecasting & planning
FreeAgent CRM From $25/user/month 14-days free trial
  • Deal tracking
  • Task management
  • Email tracking
  • Customizable pipelines
  • Reporting dashboard
HubSpot Sales Hub Free plan available;
Paid from $45/month
Free plan; 14-days trial for paid
  • Contact management
  • Email tracking
  • Meeting scheduling
  • Pipeline management
  • Reporting
Pipedrive From $14.90/user/month 14-days free trial
  • Visual sales pipeline
  • AI Sales assistant
  • Email integration
  • Activity reminders 
  • Customizable fields
Zoho CRM Free plan available;
Paid from $14/user/month
15-days free trial
  • Lead management
  • Workflow automation
  • Analytics
  • Customizable modules
Freshsales Free plan available;
Paid from $15/user/month
21-days free trial
  • AI-powered insights
  • Visual pipeline
  • Activity capture
  • Customizable reports
Close From $29/user/month 14-days free trial
  • Email automation
  • Predictive dialing
  • Custom reporting
  • Lead scoring
  • Pipeline view
EngageBay Free plan available;
Paid from $11.99/user/month
Free plan; 14-days trial for paid
  • Deal tracking
  • Task management
  • Appointment scheduling
  • Email sequences
  • Reporting & analytics

Key Features Of Sales Tracking Software

Let’s explore the key features of sales tracking software that it an indispensable solution for sales teams:

Features Of Sales Tracking Software

1. Sales Pipeline Visualization

A visual representation of the sales pipeline allows teams to quickly assess the status of deals at various stages. The feature typically presents a clear, intuitive view of prospects moving through the sales funnel, from initial contact to closure. Managers can easily identify bottlenecks, prioritize high-value opportunities and make data-driven decisions to optimize the process.

2. Sales Email Tracking

Email tracking capabilities enable sales professionals to monitor client interactions more effectively. The feature provides insights into when emails are opened, links are clicked and attachments are downloaded. Such information helps salespeople time their follow-ups strategically and gauge prospect engagement levels. It leads to more productive conversations and higher conversion rates.

3. Reporting and Analytics

Comprehensive reporting and analytics tools are crucial for measuring performance. Teams can generate customizable reports on key metrics such as conversion rates, average deal size and sales cycle length. Organizations can make informed decisions, set realistic targets and continuously improve their sales strategies by leveraging the data.

4. Sales Forecasting & Planning

Accurate sales forecasting is essential for business planning and resource allocation. Sales tracking software often includes forecasting tools that use historical data and current pipeline information to predict future sales performance. Companies can set realistic goals, manage inventory and make informed financial decisions.

5. Lead Scoring & Routing

Lead scoring helps prioritize prospects based on their likelihood to convert, while lead routing ensures that leads are assigned to the most appropriate sales representatives. The features use predefined criteria to distribute leads automatically, improving efficiency and increasing the chances of successful conversions.

6. Multi-channel Lead Capture

Modern sales processes involve multiple touchpoints across various channels. Sales tracking software with multi-channel lead capture capabilities can consolidate leads from diverse sources such as websites, social media, trade shows and email campaigns. The centralized approach ensures that no potential customers are missed and provides a comprehensive view of lead generation efforts.

7. Contact Management

Efficient contact management is fundamental to successful sales operations. Sales teams can access customer information, interaction history and relevant documents in a centralized database. Advanced contact management systems may also include social media integration and relationship mapping capabilities, providing a more holistic view of customer relationships.

8. Sales Inbox

A sales inbox feature integrates email communication directly within the sales tracking platform. Sales professionals can manage all their customer interactions in one place, reducing the need to switch between multiple applications. The feature often includes features like email templates, scheduling tools and the ability to log emails automatically to the appropriate customer records.

9. Task Management

Effective task management is crucial for keeping sales activities organized and on track. The feature typically includes the ability to create, assign and track tasks related to specific deals or customers. Some platforms offer automation capabilities, such as setting up task sequences based on deal stages or customer actions, further streamlining the sales process.

12 Best Sales Tracking Software & Tools

Investing in the right sales tracking software is non-negotiable if businesses want to take their sales game to the next level.

1. Veemo Sales

Best sales tracking software for effective lead management

Veemo Sales Home Dashboard

Veemo Sales is an AI-powered customer relationship management (CRM) solution that excels in sales tracking capabilities. The software offers a user-friendly interface coupled with powerful analytics tools designed to streamline sales processes and enhance team productivity. Veemo Sales enable businesses to efficiently manage leads, track customer interactions and monitor sales performance in real time.

Key features:

  • Real-time pipeline visualization allows sales teams to instantly view the status and progress of deals at various stages.
  • Customizable sales reporting tools generate detailed insights on individual and team performance, helping managers identify trends.
  • Automated activity tracking captures all customer interactions, including emails, calls and meetings, ensuring no follow-up opportunities are missed.
  • Goal-setting and forecasting features enable accurate sales projections. It helps teams stay on track to meet targets.

Pricing: The Growth plan costs $29/user/month with 3 inboxes, 1 knowledge base and omnichannel support. The Team plan is $69/user/month with 10 inboxes, 3 knowledge bases and a support widget. The Enterprise plan is $129/user/month with unlimited inboxes, a client portal and advanced asset management. Visit Veemo’s pricing page for more details.

2. Zendesk Sell

Robust sales tracking solution for customer engagement

Zendesk Sell Sales Tracking Software

Zendesk Sell is a leading sales tracking software designed to streamline and optimize the sales process. The cloud-based platform offers a comprehensive suite of tools to manage leads, track customer interactions and analyze sales performance. It integrates seamlessly with Zendesk’s customer service solutions, providing a unified approach to customer relationship management.
Key attributes of Zendesk Sell include customizable sales pipelines, advanced reporting, email tracking and mobile accessibility. The USP is the tight integration with Zendesk’s support ecosystem, allowing for a seamless flow of information between sales and customer service teams.

3. NetSuite CRM

Seamless sales tracking tool for Sales Activity Automation

NetSuite CRM Sales Tracking Software

NetSuite CRM is a comprehensive cloud-based platform that integrates customer relationship management with enterprise resource planning (ERP) functionalities. It serves as a unified solution for managing sales, marketing and customer service processes, providing real-time visibility into customer interactions.

The platform offers advanced sales force automation, marketing automation, customer support tools and robust analytics. Its USP is the seamless integration with NetSuite’s ERP system, offering end-to-end business management capabilities from lead generation to order fulfillment and financial reporting.

4. FreeAgent CRM

Comprehensive sales tracking platform for advanced reporting capabilities

FreeAgent CRM Sales Tracking Software

FreeAgent CRM is a powerful sales tracking software designed to streamline sales processes and boost team productivity. The cloud-based platform offers a comprehensive suite of tools for managing customer relationships, tracking leads and monitoring sales performance in real-time.

Essential features of FreeAgent CRM include customizable dashboards, automated workflow management and advanced reporting capabilities. The platform’s unique selling point lies in its intuitive interface and seamless integration with popular business tools, making it easy for sales teams to use effectively.

5. HubSpot Sales Hub

Seamless sales tracking software for customer interaction history

HubSpot Sales Hub Sales Tracking Software

HubSpot Sales Hub is a comprehensive sales software platform designed to streamline and optimize sales processes. It offers a range of tools to help sales teams track leads, manage pipelines and close deals more efficiently. The platform integrates seamlessly with HubSpot’s marketing and customer service hubs, providing a unified customer relationship management (CRM) solution.

HubSpot Sales Hub consists of contact management, email tracking, meeting scheduling and sales automation. Its USP lies in its user-friendly interface, powerful analytics and ability to scale with businesses of all sizes. The platform’s AI-powered tools offer predictive lead scoring and personalized content offers.

6. Pipedrive

Robust sales tracking tool for custom reports and analytics

PipeDrive Sales Tracking Software

Pipedrive is a cloud-based sales tracking tool designed to streamline the sales process for businesses of all sizes. The platform offers a user-friendly interface that visualizes the sales pipeline. Teams can manage leads, track customer interactions and close deals more effectively.

The solution offers customizable pipelines, email integration, activity reminders and robust reporting tools. Its unique selling point is its intuitive, visual approach to sales management, which helps sales teams prioritize actions and focus on high-value opportunities.

7. Zoho CRM

Seamless sales tracking solution for sales pipeline visualization

Zoho Sales Tracking Software

Zoho CRM is a comprehensive sales tracking software designed to streamline customer relationship management. It offers a user-friendly interface accessible via web and mobile platforms. Businesses can manage leads, contacts and deals efficiently. The cloud-based solution integrates seamlessly with other Zoho applications and third-party tools.

Key attributes include contact management, sales pipeline visualization and customizable workflows. Zoho CRM’s USP is its AI-powered assistant, Zia, which provides actionable insights and automates routine tasks. The platform also offers robust reporting and analytics capabilities.

8. Freshsales

Comprehensive sales tracking tool for deal tracking

FreshSales Sales Tracking Software

Freshsales is a comprehensive CRM and sales tracking software tailored for small businesses.
It offers an intuitive platform that combines contact management, deal tracking and communication tools in one unified interface, streamlining sales processes.

The primary capabilities of Freshsales include AI-powered lead scoring, built-in phone and email, a visual sales pipeline and customizable reporting. Its USP is the seamless integration of marketing, sales and customer support functions, providing a 360-degree view of customer interactions.

9. Salesdash

Robust sales tracking platform for sales predictions

SalesDash Sales Tracking Software

Salesdash is a cutting-edge sales tracking platform designed specifically for small businesses. The cloud-based platform offers a user-friendly interface that streamlines sales processes. Teams can manage leads, track progress and analyze performance effortlessly.

The primary attributes of Salesdash are real-time pipeline visualization, customizable reporting and seamless integration with popular CRM tools. Its USP is its AI-powered forecasting capability, which provides accurate sales predictions to help businesses make informed decisions.

10. Keap

Extensive sales tracking software for contact and lead management

Keap Sales Tracking Software

Keap is a comprehensive sales and marketing automation platform designed for small businesses. The platform integrates customer relationship management (CRM), email marketing and e-commerce tools into a single interface.

The all-in-one solution streamlines sales processes and enhances customer engagement. The software offers contact management, lead scoring, automated follow-ups and customizable sales pipelines. Keap’s unique selling proposition lies in its ability to automate repetitive tasks, allowing businesses to focus on growth.

11. Close

Seamless sales tracking solution for pipeline management

Close Sales Tracking Software

Close is a powerful CRM platform designed specifically for sales teams, offering comprehensive sales tracking capabilities. It integrates communication, lead management and analytics in one intuitive interface, streamlining the sales process from prospecting to closing deals.

Close’s key attributes are email tracking, built-in calling, pipeline management and customizable reporting. Its USP is its focus on efficiency, with automated follow-ups and a user-friendly interface that minimizes data entry, allowing salespeople to spend more time selling.

12. EngageBay

Robust sales tracking solution for real-time analytics

EngageBay Sales Tracking Software

EngageBay is an all-in-one marketing, sales and customer service platform designed to streamline business operations. The platform offers robust sales tracking capabilities, making it an ideal choice for companies seeking to optimize their processes and boost revenue. The platform offers lead scoring, pipeline management and real-time analytics.

EngageBay’s unique selling proposition lies in its comprehensive suite of tools that integrate marketing automation, CRM and help desk functionalities. Businesses can manage their entire customer lifecycle from a single dashboard.

Key Benefits of Sales Tracking Platform

Check out the key benefits of using a sales tracking platform to understand how it can transform your sales process and give your business a competitive edge.

Benefits of Sales Tracking Platform

1. Improved Sales Pipeline Visibility
One of the biggest benefits of sales tracking software is the ability to have a clear view of the sales pipeline. Sales teams can track every stage of the sales process, identify bottlenecks and prioritize leads effectively. The better visibility allows sales teams to focus on opportunities with the highest potential for conversion, leading to increased sales revenue.

2. Enhanced Sales Forecasting
Sales tracking solution provides valuable insights into past sales performance and current trends, making it easier to forecast future sales accurately. Businesses can make more informed decisions and set realistic sales targets by analyzing historical data. It not only helps in planning resources effectively but also in improving business performance.

3. Data-Driven Decision Making
Sales tracking software enables businesses to analyze a vast amount of data related to sales activities, customer interactions and revenue generation. Businesses can make data-driven decisions, optimize sales strategies and identify areas for improvement with access to the data.

4. Increased Sales Team Accountability
Sales tracking tool allows sales managers to monitor and track the performance of individual sales team members. Setting clear goals, tracking progress and providing real-time feedback helps sales teams to stay accountable to achieve their targets. It leads to a more productive and efficient sales team overall.

5. Streamlined Sales Processes
Businesses can automate repetitive tasks, standardize sales processes and ensure consistency across the sales team with sales tracking software. The feature not only saves time but also eliminates errors, reduces manual work and improves efficiency. Businesses can focus on building relationships with customers and closing deals effectively by streamlining sales processes.

6. Improved Sales Operations Efficiency
A sales tracking platform helps businesses streamline their sales operations by providing a centralized platform for managing leads, contacts and sales data. It improves communication within the sales team, reduces data silos and allows for better collaboration. Businesses can optimize resource allocation, improve customer satisfaction and drive sales growth by increasing operational efficiency

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Radically new solutions for data

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

How to Choose the Right Sales Tracking Solution

Let’s delve deeper into the essential considerations when selecting the right sales tracking solution for the business.

How to Choose Sales Tracking Solution

1. Assess the Business Needs

Begin by thoroughly evaluating the organization’s specific requirements. Consider factors such as the size of the sales team, the complexity of the sales process and the industry-specific needs. Identify pain points in the current system and determine which features would address the issues. The assessment will help to prioritize the most crucial functionalities and avoid paying for unnecessary features.

2. User-Friendly Interface

The effectiveness of a sales tracking solution largely depends on user adoption. Look for a platform with an intuitive, user-friendly interface that the team can quickly adapt to. A clean, well-organized dashboard and easy navigation are essential for the team. Consider solutions that offer customizable views, allowing users to tailor the interface to their preferences and workflow.

3. Integration Capabilities

The sales tracking solution should seamlessly integrate with the existing tech stack. Check for compatibility with the current CRM, marketing automation tools, email platforms and other essential software. Robust integration capabilities ensure smooth data flow across systems, preventing data silos and improving efficiency.

4. Customization and Scalability

Choose a solution that can be customized to fit the unique sales process and grow with the business. Look for features like custom fields, adjustable sales pipelines and the ability to create personalized reports. Ensure the platform can handle an increasing volume of data and users as the company expands, without compromising performance.

5. Mobile Accessibility

Mobile access is crucial for businesses to make an impact. Select a solution that offers a robust mobile app or responsive web design. The sales team can update information, access customer data and track their performance on the go. It enhances productivity and ensures real-time data accuracy.

6. Reporting and Analytics

Advanced reporting and analytics capabilities are essential for deriving actionable insights from the sales data. Look for a solution that offers customizable reports, data visualization tools and predictive analytics. The ability to create dashboards that display KPIs at a glance can significantly improve decision-making and strategy formulation.

7. Support and Training

Consider the level of customer support and training resources offered by the solution provider. Look for vendors that provide comprehensive onboarding, ongoing technical support and regular updates. A knowledge base, video tutorials and responsive customer service can make a significant difference in the successful implementation of the software.

Track the Way to Success with Veemo Sales Tracking System

Track the way to success with Veemo sales tracking software, a powerful tool designed to revolutionize the sales process and drive unprecedented growth. Effective sales tracking is no longer a luxury but a necessity. Veemo offers a comprehensive solution that provides real-time visibility into the sales pipeline, enhances forecasting accuracy and streamlines operations.

Businesses can make data-driven decisions, increase team accountability and optimize their sales strategies by leveraging Veemo’s advanced features. The software’s user-friendly interface and robust integration capabilities ensure seamless adoption. Sales teams can focus on high-value activities, close deals faster and consistently meet targets. Veemo not only helps in tracking sales; it also paves the way for sustainable growth and success.

FAQs about Sales Tracking Tools

Sales tracking software for small businesses helps by streamlining the sales process, organizing customer data and providing valuable insights for decision-making. Businesses can identify trends, optimize their sales strategies and improve productivity by tracking sales metrics. Easy access to real-time data helps small businesses make informed decisions that lead to increased sales and growth.

Sales tracking systems include features such as lead management, pipeline tracking, sales forecasting, analytics and integrations with CRM platforms. The systems help businesses keep track of their sales activities, identify trends and make data-driven decisions. Companies can optimize their sales processes and increase efficiency by utilizing sales tracking systems.

Sales tracking software works by collecting and organizing data on sales activities. The data can include information on leads, contacts, opportunities and closed deals. The software can then generate reports and analytics to help businesses make informed decisions about their sales strategies.

Most sales tracking solution programs are designed to be user-friendly and intuitive. They typically offer a range of features and tools that are easy to navigate. Many software providers also offer training to help businesses get up and running quickly.

The cost of sales tracking software can vary depending on the provider, the features included and the size of the business. Some software programs offer basic plans for free or at a low cost, while others may require a monthly subscription or a one-time payment. It’s important to research different options and choose a software program that fits the budget.

Many sales tracking software programs offer integrations with other tools, such as CRM systems, email marketing platforms and accounting software. The integrations can help businesses streamline their processes and improve efficiency. Before choosing a sales tracking tool, it’s important to consider the integrations offered and if they align with the existing tools.