9 Best Social Media Customer Service Software and Tools

Find top-rated tools for managing customer support on social media platforms efficiently. Choose what suits you best for social media customer service solutions.

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Social Media Customer Service Software & Tools

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Supercharge your customer support with cutting-edge social media service software! Connect effortlessly across all platforms, streamline interactions and deliver top-tier service that keeps your customers coming back for more.

Social Media Customer Service SoftwareTools Dashboard 1

Streamline Social Media Conversations

Effortlessly manage all your social media conversations by consolidating them into a single, easy-to-navigate platform. Save time, stay organized and never miss a beat in building relationships with your customers.

Advanced Customer Analytics

Unlock deeper insights with advanced customer analytics that go beyond basic metrics. Gain a comprehensive understanding of your customers’ behaviors, preferences and engagement patterns to refine your strategies.

Cohesive Brand Reputation Management

Take control of your brand’s reputation with a unified platform that allows you to monitor, manage and respond to brand mentions across all social media channels. Ensure your brand’s reputation remains well-regarded across the digital space.

More Personalized Approach

Elevate customer interactions with a more personalized approach by utilizing software tools that track every customer touchpoint and previous conversation. Create a seamless experience that shows customers they are valued, boosting long-term loyalty.

Social Media Customer Service Software Tools Dashboard 2

Social media has transformed the way businesses interact with their customers. It has become a powerful tool for companies to engage with their target audience. Managing customer support on social media can be challenging without the right tools in place.

Brands must utilize the best social media customer service software tools to effectively manage customer support and enhance customer experience. The tools streamline customer inquiries and provide data-driven insights to improve customer service strategies. We reviewed the best social media customer service tools available and why incorporating them into a business is crucial for success.

What is Social Media Customer Service Software?

Social media customer service software refers to specialized tools designed to help businesses manage customer inquiries, complaints and feedback. The solutions integrate with popular social networks like Facebook, Twitter, Instagram and LinkedIn. The software typically includes features for monitoring mentions, tracking conversations and analyzing performance metrics.

Objectives of Social Media Customer Service Software

Key objective:

  • Improved response times: Businesses can quickly identify and address customer issues, leading to higher satisfaction rates.
  • Enhanced brand reputation: Proactive engagement on social platforms helps companies maintain a positive public image.
  • Increased efficiency: Centralized management of multiple social channels streamlines workflows and reduces redundancy.
  • Better customer insights: Analytics tools provide valuable data on customer preferences and pain points, informing business decisions.
  • Cost-effective support: Social media interactions often require fewer resources than traditional support channels, potentially reducing customer service costs.

Quick Comparison of Top Social Media Customer Service Tools

Choosing the right social media tool for any business needs is crucial to providing top-notch digital user service. The article compares some of the top social media customer service tools.

Software Price
Free Trial/Plan 5 Key Features
Veemo Support $29/ month 14-days free trial
  • Unified Inbox
  • Automated Ticketing System Intelligent Routing and Assignment
  • Performance Analytics and Reports
  • Collaboration and Teamwork Tools
Omni24 $29/month 14-days free trial
  • Omnichannel Inbox
  • Automation Tools
  • Collaboration Tools
  • Reporting and Analytics
  • Social Media Monitoring
Hootsuite INR 1,915/month 30-days free trial
  • All-in-one social media management
  • Schedule posts
  • Monitor conversations
Sprout Social $399/month 30-days free trial
  • Consolidates all social media messages into one unified inbox
  • Robust reporting,
  • Valuable insights into social media performance, customer engagement and customer sentiment.
Zendesk $19/month Free trial available
  • Unified inbox
  • Provides automation and workflow tools
  • Offers robust reporting and analytics capabilities.
Sprinklr Social $299/month Free-trial available
  • Monitor and track customer conversations
  • Allows businesses to gain real-time insights into customer sentiment
  • Identify potential issues
Birdeye $299/month N/A
  • Include real-time monitoring
  • Sentiment analysis
  • Automated response capabilities
  • Customizable response templates
  • Team collaboration
  • Provides analytics and reporting functionalities
Zoho Desk INR 800/agent 15-days free trial
  • Track and monitor conversations related to their brand on social media platforms
  • Address any potential issues
  • Helps businesses proactively engage with customers
Conversocial N/A N/A
  • Includes intelligent routing
  • Offers sentiment analysis,
  • Provides deep analytics and reporting capabilities

Features of Social Media Customer Service Software

Explore the essential features of social media customer service software and how they help businesses build stronger relationships with their audience.

Objectives of Social Media Customer Service Software

1. Unified Inbox

A unified inbox brings together all the messages from different social media platforms into one central location. The customer service agents can easily respond to inquiries, comments and complaints without having to navigate multiple platforms individually.

2. Ticketing Management

The feature helps brands streamline their customer service processes by converting social media inquiries into tickets. Agents can track, prioritize and assign tickets to the appropriate team members. They can view customer profiles, previous interactions, purchase history and any other relevant details.

3. Automation and Routing

Automation features are essential to streamline the customer service process. Look for software that allows automation of repetitive tasks, such as tagging and categorizing customer messages. Routing features can ensure that customer inquiries are directed to the appropriate team or individual, increasing efficiency.

4. Collaboration and Workflow Management

Collaboration is key in a team-based customer service environment. Look for software that enables collaboration among team members. It allows them to assign and share customer requests. Workflow management features can also help in tracking the progress of customer inquiries.

5. Social Media Listening and Sentiment Analysis

Customers may not always reach out to the business directly with their concerns or feedback.
A good social media customer service software should have social listening capabilities that allow monitoring mentions of the brand and its offerings. The sentiment analysis can help to gauge the sentiment and perception of the business.

6. Analytics and Reporting

Analytics and reporting features provide valuable insights into customer interactions. They allow businesses to measure response times, satisfaction ratings and customer service efficiency. The data can help identify areas of improvement, track progress and make informed decisions.

9 Best Social Media Customer Service Software Tools for Businesses

Explore the best social media customer service software tools for businesses, highlighting their key features and benefits to help you choose the right solution for your needs.

Veemo Support

Best social media customer support software for automated ticketing

Veemo Support Inbox

Veemo is an omnichannel customer engagement suite that offers a range of business solutions, including social media customer service software tools. Veemo aims to help businesses effectively manage their customer interactions on various social media platforms. They can effectively enhance customer satisfaction and streamline customer support processes.

Key features:

  • Unified inbox: Businesses can efficiently monitor and respond to customer inquiries from different social media channels with a unified inbox, all in one place.
  • Automated ticketing system: Veemo software automates the ticketing process, categorizing and assigning customer queries based on predefined rules.
  • Intelligent routing and assignment: Routes customer queries to the most appropriate team or agent, ensuring that issues are addressed by the right person.
  • Performance analytics and reports: The comprehensive analytics and reporting features give businesses valuable insights into their social media customer service operations.
  • Collaboration and teamwork tools: Features such as internal notes enable agents to communicate and share information internally. It ensures seamless coordination and consistent customer service.

Pricing: Veemo’s plans start from $29/user/month and stretch to $129/user/month. Visit Veemo’s pricing page for more details.

Omni24

Top social media customer support tool  for omnichannel inbox

Omni Inbox

Omni24 is a customer experience platform with strong social media customer support tools that help businesses effectively engage with customers on various social media platforms. Businesses can streamline their customer service processes, improve response times and enhance customer satisfaction with Omni24.

Key features:

  • Omnichannel inbox: View and respond to all social media messages from a single platform, eliminating the need to switch between different accounts.
  • Automation tools: Automate repetitive tasks and responses allowing agents to focus on more complex customer inquiries.
  • Collaboration tools: Collaborate with team members in real-time, assign tasks and monitor progress, ensuring efficient teamwork.
  • Reporting and analytics: Gain insights into customer behavior, agent performance and customer satisfaction levels enabling data-driven decision-making.
  • Social media monitoring: Track social media mentions and keywords related to the brand, allowing businesses to promptly respond to customer feedback.
  • Integration capabilities: Seamlessly integrate with other customer service tools, such as ticketing systems and CRM platforms. It helps to provide a comprehensive customer service solution.

Pricing: The pricing starts from $29/month with one inbox feature and goes up to $149/month for unlimited inbox. Check out their pricing for a more detailed comparison.

Hootsuite

Robust social network customer care solution to schedule posts

Hootsuite Social Media Customer Service Software

Hootsuite is an all-in-one social media management platform. It allows businesses to manage and engage with their customers across multiple social media channels. Businesses can schedule posts and measure the effectiveness of their social media efforts all in one place.

Hootsuite offers a wide range of features to enhance social media customer service. The platform includes a unified inbox for managing multiple social media accounts, the ability to schedule posts across different platforms and real-time monitoring. It also offers robust analytics and reporting to track the success of social media campaigns.

Sprout Social

Extensive social media customer service platform to streamline interactions

Sprout Social Social Media Customer Service Software

Sprout Social is a comprehensive social media management platform that helps businesses enhance their customer service efforts and streamline their social media interactions. Sprout Social enables businesses to effectively manage their social media presence and deliver exceptional customer service.

One of Sprout Social’s key features is its Smart Inbox which consolidates all social media messages into one unified inbox, making it easy for businesses to respond to inquiries. Another crucial feature is its robust reporting and analytics tools. It provides valuable insights into social media performance, customer engagement and customer sentiment.

Zendesk

Seamless social media customer service solution for analytics

Zendesk Social Media Customer Service Software

Zendesk is a leading customer service software that provides businesses with efficient tools to manage and optimize their social media customer support. Businesses can streamline their customer service operations and improve brand reputation.

The platform offers a unified inbox that allows businesses to monitor and respond to customer inquiries from multiple social media platforms in one place. The platform offers robust reporting and analytics capabilities, allowing businesses to gain valuable insights into their social media customer service performance.

Sprinklr Social

Robust social media customer service tool to streamline social media efforts

Sprinklr Social Media Customer Service Software

Sprinklr Social is a comprehensive social media management tool that allows businesses to effectively handle customer service on various social media platforms. Sprinklr is the ultimate solution for businesses looking to streamline their social media customer service efforts.

Amongst the standout attributes of Sprinklr Social is its ability to monitor and track customer conversations across multiple social media channels. It allows businesses to gain real-time insights into customer sentiment and identify potential issues before they escalate. The platform also offers robust analytics and reporting capabilities.

Birdeye

Extensive social media customer service tool for team collaboration

Birdeye Social Media Customer Service Software

Birdeye is a leading customer experience platform. It offers social media customer service software tools to help businesses manage their customer interactions on social media. Businesses can easily monitor customer inquiries, reviews and feedback across various social media channels, ensuring a seamless customer service experience.

Real-time monitoring of social media platforms, sentiment analysis to gauge customer sentiment and team collaboration are some of the highlighted capabilities of the tool. The platform also provides analytics and reporting functionalities.

Zoho Desk

Comprehensive social media customer service platform for sentiment analysis

Zoho Desk Social Media Customer Service Software

Zoho Desk is a comprehensive customer service software tool that is designed to help businesses effectively manage their social media interactions. Zoho Desk makes it easier than ever for businesses to provide prompt service across various social media platforms.

One of the primary capabilities of Zoho Desk is its intuitive social media listening functionality. It allows businesses to track conversations related to their brand on social media platforms. The feature helps businesses proactively engage with customers enhancing brand reputation.

Conversocial

Seamless social media customer service software for better support

Conversocial Social Media Customer Service Software

Conversocial is an innovative social media customer support tool that helps businesses effectively manage their customer interactions across various social media platforms. Businesses can streamline their social customer service operations and deliver exceptional customer experiences.

The platform offers intelligent routing, which ensures that customer queries are directed to the appropriate team or agent for quick resolution. The platform provides deep analytics and reporting capabilities that give brands valuable insights into customer behaviour, trends and performance metrics.

How to Select the Right Social Media Customer Service Tool

Below we have listed the key criteria to consider to ensure businesses select the right social media customer service tool.

1. What features does the tool offer?

Before selecting a social media customer service tool, it’s essential to identify the features needed. Some common features to consider include message management, automation, analytics, integration and sentiment analysis. Evaluate the business’s requirements and choose a tool that best aligns with the needs.

2. Does it support all relevant social media platforms?

Different businesses use various social media platforms to engage with their customers. Ensure that the chosen tool supports all the platforms the business uses. It should allow the monitoring of messages on platforms such as Facebook, Twitter, Instagram, LinkedIn and more.

3. Is it user-friendly?

A user-friendly interface is crucial when selecting a social media customer service tool. The tool should be easy to navigate and understand. The customer service team should be able to respond quickly and efficiently. Consider the tool’s usability and whether it requires extensive technical expertise.

4. Does it provide analytics and reporting?

Tracking and measuring the effectiveness of social media customer service efforts is essential for continuous improvement. Look for a tool that provides detailed analytics and reporting features. It will help to identify trends, measure response times, track customer satisfaction and make data-driven decisions to enhance the customer service strategy.

5. Does it have automation capabilities?

Automation can significantly streamline social media customer service operations. Look for a tool that offers automation features such as auto-responders and routing capabilities. The features can save time, improve efficiency and ensure consistent responses to inquiries.

6. Can it integrate with the existing systems?

Efficient communication between different tools is crucial to provide seamless customer service. Ensure that the social media customer service can integrate with the existing customer relationship management (CRM) system or help desk software. Integrations are vital to consolidate data, streamline processes and provide a unified customer experience.

7. What are the costs and scalability?

Consider the budget and the scalability of the tool. Some social media customer service tools offer different pricing tiers based on the number of users or features required. Evaluate the current needs to select a tool that is both affordable and scalable.

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Omnichannel Helpdesk and Ticketing System

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Radically new solutions for data

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Benefits of Social Media Customer Service Software

Let’s delve into the numerous advantages of integrating social media customer service software into your business strategy.

Benefits of Social Media Customer Service Tools

Streamline Social Media Conversations
Social media customer service software allows businesses to consolidate all their social media conversations into a single platform. It streamlines the process and makes it easier for customer service teams to respond promptly to customer queries.

Advanced Customer Analytics
The software tools provide valuable analytics and insights into customer behaviour. Businesses can gain a deeper understanding of their target audience and make informed decisions. The insights help them improve their products or services by analyzing the data.

Cohesive Brand Reputation Management
Businesses can easily monitor their brand’s reputation across multiple social media channels. They can quickly identify any negative feedback and promptly address them, thus maintaining a positive brand image.

More Personalized Approach
The personalized approach allows businesses to track customer interactions and previous conversations. When customer service agents provide a personalized approach while dealing with customers, it leads to better customer satisfaction and loyalty.

Manage all Tickets in One Place
Social media customer service tools help businesses centralize all their customer inquiries, comments and complaints in one place. It makes it easier for customer service teams to prioritize tickets ensuring that no customer concern falls through the cracks.

Build Strong CX Foundation with Veemo’s Social Media Customer Support Tools

Veemo’s social media customer support tools offer businesses a powerful foundation for building exceptional customer experiences. Veemo empowers companies to respond effectively to customer needs by centralizing social media interactions and providing real-time insights.

Businesses can transform their social media presence into a proactive customer support channel, enhancing brand loyalty. As social media continues to play a crucial role in customer service, Veemo’s innovative solutions position companies to thrive.

FAQs about Social Media Customer Service Platforms

Using social media customer service tools can bring several benefits to a business. Businesses can provide faster customer support ensuring that no customer inquiries slip through the cracks. The tools also help in tracking and analyzing customer interactions allowing businesses to gain valuable insights to improve their customer service strategies.

Businesses can ensure quick response times, proactive engagement and personalized interactions with customers by using social media customer service platforms. They help businesses build stronger relationships with their customers by providing 24/7 support. It also helps in resolving issues in real time and offers consistent service across multiple social media channels.

Social media customer service platforms typically work by connecting to a company’s social media accounts and aggregating all customer interactions into a single dashboard. The dashboard allows customer service teams to respond to messages and mentions in real-time. The platforms often include features such as automated responses, tagging, prioritization and reporting to help businesses effectively manage their customer service activities.

Yes, social media customer service software can benefit small businesses by centralizing customer inquiries across platforms, improving response times, and maintaining consistent service quality. Many providers offer scalable, affordable plans suitable for small teams. The software helps track customer interactions, manage workflow, and gather insights—ultimately enhancing customer satisfaction while saving time and resources.

Track response time, resolution rate, customer satisfaction scores (CSAT), sentiment analysis of customer interactions, and first-contact resolution rate. Monitor engagement metrics like comments and shares on service-related posts. Measure customer retention rates for those who received social media support versus those who didn’t. Finally, track cost per resolution compared to other channels.